Learning Center
Welcome to the Fungi Marketing learning center! Here you’ll find a combination of blog posts, case studies, featured clients and how-to’s to help you learn more about remarketing, marketing automation, website design and general marketing strategies! We hope you find the information helpful and please provide us with feedback so we can improve for future visitors.
Ongoing Marketing Strategy For GPS Tracking Company
Visit the site: www.logistimatics.com Tracking loved ones, high value commercial equipment, and packages being shipped are just a handful of the things Logistimatics specializes in. GPS tracking has been around for a long time, but the advancement in technology and...
Electric Coop Member Email Automation
Visit the site: www.cherrylandelectric.coop Did you know that there are over 750 energy co-ops that service rural USA? These member-owned organizations are some of the most impactful non-profits in the nation, providing way more than just power. Innovators like...
Bellevue Avenue Complete Marketing Overhaul
Visit the site!: https://www.bellevue-avenue.com Fungi absolutely loves our growing relationship with Bellevue Avenue. They are one of our most unique clients, providing photoshop actions for photographers amongst several other helpful software solutions for making...
MECA Coop Uses Automation To Get Hundreds of Solar Program Signups
Visit the solar campaign site: www.spartansolar.com As a result of our ongoing relationship with Great Lakes Energy, Fungi was introduced to the Michigan Electric Cooperative Association (MECA), a group that helps oversee Michigan's 9 cooperative energy companies...
Remarketing And Automation Presentation At Communicators Conference
Ryan gave a presentation/workshop on remarketing, automation and other digital marketing strategies for the MECA Communicators Conference this year. MECA is the Michigan Electric Cooperative Association and one of the top energy coops in the USA. The title of the...
The Gomel Group’s New Logo and Website
Visit Site: The Gomel Group Fungi Marketing was introduced to Greg from The Gomel Group only a few months back with a goal of creating a professional new brand image and website to illustrate his services, sponsorships, events and community involvement. He hadn't...
The Feeling Friends Redesign Has Emotional Launch
Visit The Site!: https://www.thefeelingfriends.com/ Fungi Marketing was first introduced to Karen from The Feeling Friends last year through a mutual business coach (Mary Ann Hauser). Karen and her team were in need of assistance both with updating the website as well...
Little Hiker Website Design And Marketing
Visit Little Hiker: https://www.littlehiker.co/ Little Hiker is a relatively new subscription box business for parents of younger children that love getting into the great outdoors! Fungi Marketing founder Ryan Forrest, Isle Box founders (Kolin and Travis), and Shanti...
ZAQ’s Expansion Into Consumer Direct Sales
www.zaq.com ZAQ has been a long-time client of both Fungi. Over the past few years, we have worked with closely with their team on an aggressive growth strategy that has resulted in a strong reseller community as well as more recent consumer sales via their recently...
Craft Insurance Redesign And Lead Booster
Based in Greensboro, NC, Craft Insurance provides a very hands-on approach to each business, individual and family who walks through their doors. Looking at their website and digital presence at the time, however, we didn't get all the warm fuzzies we experienced when...
Spevco Get Redesign And Optimized Sales Funnel
www.spevco.com When Fungi Marketing was first introduced to SPEVCO in 2015, they were going through an overhaul to their sales and marketing efforts. As a part of the 2016 plan, we worked closely with their team to design a brand new website as well as develop a fully...
6 Things you Didn’t Know About Remarketing
Simply put, Remarketing (or retargeting, if you will) is a way to target people who have previously visited your website and is one of the most powerful weapons in your marketing arsenal. Everyone who has been on the web has seen remarketing ads, and there’s a good...
8 Things You Can Do to Get Back an Hour in Your Day
CEOs and Entrepreneurs usually have to deal with one big problem – too much to do, too little time. It’s a good problem to have, and where there’s a problem, a tenacious professional can find opportunity. The opportunity here is productivity. Efficiency is the driver...
Using Marketing Automation For Service Reminders
We've all been there, 2 or more months and hundreds if not thousands of miles overdue for our next oil change. That little sticker on the windshield tends to get lost in our day to day activities and some of us don't realize it is time until our car tells us our oil...
Great Example Of Creative Email Marketing With Uber
Internet browsers this day and age have become significantly more robust, allowing programmers and designers the flexibility to create amazing displays, animations and interactive media. Unfortunately email clients have not kept up as well with the times and as a...
Only 15 Minutes to Understand Google Analytics
A Quick Tutorial to Get You Started on Google Analytics Google Analytics is a powerful, feature-packed tool that can help you understand how well your web presence is doing, and how your campaigns measure up. It is pretty impressive even in its free version, and the...
Why Product Reviews Matter
The Benefits of Word-of-Mouth Marketing Every day, consumers are bombarded by a barrage of advertisements and product offers via email and social media feeds. Marketers capitalize on elaborate advertising campaigns just to capture attention and make consumers want to...
Using Direct Mail In An E-Mail-Saturated Market
Should You Still Use Direct Mail Marketing? Technology has undoubtedly changed the marketing realm. Email, in particular, is considered one of the best modes of communication, producing a 60% Return on Investment for marketers. Since this method seems to be working...
When Should I Hire a Digital Marketing Specialist
A Digital Marketing Specialist can Help Your Business Reach its Full Potential Whether your business primarily works online or offline is irrelevant in the modern world. At least 81% shoppers will do an online search for the product/business, and 61% will read user...
Business Branding and Messaging Basics
Business Branding Strategies Everyone Should Know Having a brand is essential to the success of a business. Branding is, simply put, your reputation or the impression you make. The way you handle a customer inquiry, the way your logo looks, and the way your customers...
Why Clients Don’t See You as a Digital Marketing Firm…Yet
Signs That You’re Not a Digital MarketerAs marketers, we want to be at the forefront of every twist and turn our industry makes. Unless you’re living under a rock, seeing the marketing world evolve at warp speed shouldn’t come as a surprise. Customers are...
How to Track Offline Marketing
Offline marketing efforts generally take a lion’s share of the marketing budget for many businesses. It is a time-tested and useful marketing strategy, but it is quite difficult to track offline marketing, albeit highly desirable. Statistics suggest that more than 81%...
Marketing Automation Software Review – Silverpop
Company Overview: Silverpop (An IBM® Company) is an online tool used for email marketing and lead management solutions. It is cloud-based and offers a variety of quality marketing automation, triggered and one-off services. Because of their strategic partnership with...
How To Create An Automated Analytics Dashboard
FUN FACT: All of the reports shown below are embedded charts that update daily with new information! Don't believe us? Just check back tomorrow to see if the information has changed. Moving on... For the last several years we have spent countless hours entering...
Why You Are Missing Out On Data Capture
The more information you are able to gleam from your customers and prospects' behavior, interests and decisions, the more tools you have at your disposal to re-engage them at various points throughout the purchase cycle. The fear of course is that if you try and ask...
What Marketing Automation Is Intended For
With marketing automation being thrown around as often as it is today, it's important not to abuse or misuse the tools and tips out there. Below are some general guidelines for what automation does along with what it should not be used for. #1: Automating Information...
First Click Versus Last Click Attribution Modeling
A very scary and very real scenario: An avid Google Analytics user has been evaluating the performance of his ecommerce client's Adwords campaign for several months now and the revenue numbers just don't match up. Looking at sales from PPC, the cost is far outweighing...