Signs That You’re Not a Digital Marketer
As marketers, we want to be at the forefront of every twist and turn our industry makes. Unless you’re living under a rock, seeing the marketing world evolve at warp speed shouldn’t come as a surprise. Customers are changing and are channeling funds towards more advanced and efficient modes of client engagement: digital marketing.
According to a study released by tech and digital marketing resource provider Mondo, 80% of the companies they consulted plan to increase their digital marketing budgets over the next 12 to 18 months. This means that if your methods aren’t in sync with the times, you will miss out on that growth. And if you’re losing deals, it might be because consumers don’t see you as a digital marketer. Why? Here are some tell-tale signs:
You Don’t Have a Website
Having an online presence is imperative these days. Unlike before when you can carry on with just the Yellow Pages as your ally, today’s consumers see a red flag when you’re not listed online. When you don’t have a website, you can’t expect customers to trust you in making theirs. Build a solid one using Moz’s and Google’s guides and checklists and be sure to have a mobile version.
You Know Zilch About SEO = Low Google Ranking
As a digital marketer, one of the main things a client would demand from you is to get them to the top of Google’s search. You can’t do that if you don’t know a thing about search engine optimization. Incorporate a blog or news section on your site and use organic keywords in articles to rank well on search engines. Make use of services like Google’s Keyword Planner and KeywordTool for staying on top of keyword ideas.
You Don’t Have a Social Media Account
Social channels offer companies a plethora of opportunities to identify and engage with new customers. A study conducted by NextPrinciples revealed that 43% of companies saw their sales improve due to social media campaigns. Companies should bank on these channels because they offer a lot of information about consumer purchase intent and brand preferences.
The advent of technology has transformed the masses to be more forward-thinking individuals who are hungry for innovative ways to receive and interact with content. Gone are the days when customers only relied on passive and linear information delivery. Today, consumers engage with brands on all fronts and only those who employ the right tools will get a significant piece of the pie.
To stay on top of the food chain, marketers should employ new-age digital marketing strategies that are up with the times. While the classic marketing funnel still makes sense, marketers need to revolutionize their approach or risk a painful death for their business.
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