Why Marketing ROI Matters Think of ROI as your marketing compass. It tells you if your dollars are generating real impact, or just noise. Evaluating...
How to Evaluate Marketing ROI: A Comprehensive Guide
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Analytics
Top 5 Data-Driven Marketing Strategies for 2025
The Shift Toward Data-Driven Decisions In 2025, marketing is no longer about gut feelings—it’s about data. Businesses that leverage data-driven...
Measuring Membership Engagement: Key Metrics and KPIs to Track
Track member engagement with 4 key metrics: surveys, social media, advertising reach and click-through rate. Benchmark data over time to optimize experience.
Top Google Analytics Trends for Beginners
Google Analytics is a favorable tool among many businesses. It allows you to analyze your traffic, audience, and engagement. Did you know that it...
Only 15 Minutes to Understand Google Analytics
A Quick Tutorial to Get You Started on Google Analytics Google Analytics is a powerful, feature-packed tool that can help you understand how well...
First Click Versus Last Click Attribution Modeling
A very scary and very real scenario: An avid Google Analytics user has been evaluating the performance of his ecommerce client's Adwords campaign...