by Harsh Paul | Sep 24, 2015 | Analytics, Blog, Digital Marketing Problems and Solutions
A Quick Tutorial to Get You Started on Google Analytics Google Analytics is a powerful, feature-packed tool that can help you understand how well your web presence is doing, and how your campaigns measure up. It is pretty impressive even in its free version, and the...
by A Fungi | Nov 15, 2014 | Analytics, Attribution Modeling, Blog, Multi-Channel Marketing
A very scary and very real scenario: An avid Google Analytics user has been evaluating the performance of his ecommerce client’s Adwords campaign for several months now and the revenue numbers just don’t match up. Looking at sales from PPC, the cost is far...
