Simply put, Remarketing (or retargeting, if you will) is a way to target people who have previously visited your website and is one of the most powerful weapons in your marketing arsenal. Everyone who has been on the web has seen remarketing ads, and there’s a good reason for it – remarketing brings amazing results. Let’s have a quick introduction to remarketing, with a look at 6 things you probably didn’t know about it.
- Remarketing Increases Brand Recognition
Consumers familiar with your brand are more likely to do business with you, this is especially true for the B2B world. Remarketing can bring excellent results for brand recall.
- Conversions Come Easier
An average website sees about 2% conversions on its visits. You don’t need to give up on the 98%. These are people who have already displayed an interest in your products and remarketing can give them the nudge to convert. Remarketing isn’t just for new visitors, it also keeps your existing customers engaged and warm for business.
- ROI Increases with Remarketing
Targeting potential consumers who have already displayed an interest in your business is much more cost effective than creating a brand new marketing strategy. CPC of a remarketing campaign can be lower, while bringing better conversion results.
- Remarketing Can Be Very Targeted
Your remarketing strategy can be fine-tuned to target visitors most likely to convert. You could target consumers by Geographic location, device type, keywords, acquisition channels and a number of other options. Basically, you can narrow your targeting to qualified leads.
- Remarketing in Search Results Works Wonders
More than 80% consumers will research a product online before they commit to a purchase. Employing tools like RLSA (Remarketing List for Search Ads) can keep your product(s) visible to the customer. RLSA can work with user search history to display your product – and can be quite convenient for visitors to find their way back to your website.
- You Can Be Everywhere
Remarketing campaigns can run through multiple channels including display ads, search ads, social networks, emails, SMS and even the good old direct mail. Of course, the goal is not to overwhelm the user – the idea is to give them a convenient way back to your business. Remarketing conversion rates can increase with more ad impressions, just don’t go overboard.
Remarketing is a powerhouse and there is every reason in the world for your business to benefit from it. Power up your remarketing campaign today! You can start by submitting your request, or calling us at (919) 636-9835.