Understanding the Marketing Funnel Picture a funnel—it’s wide at the top, narrowing as it goes down. A marketing funnel works the same way. You...
How to Create a Marketing Funnel That Converts
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Multi-Channel Marketing
Reels vs Video vs Posts: What should you do?
Learn the pros and cons of Instagram Reels, videos, and posts. Understand how to align your content with goals to choose the best formats for audience engagement and brand visibility. Blend organic and paid strategies.
Optimizing Your Media Buy for Maximum Member Reach
Learn how to optimize media buy, maximize member reach, and more about best practices to engage your cooperative.
How to Use Inbound Google Search Ads and Remarketing to Create a Digital Funnel
People find your site in a variety of ways, but they don’t always result in conversions. Whether it be through paid search, social media presence,...
The Top 10 Digital Media Trends for Spring 2020
The digital media landscape is constantly expanding and evolving. With all the noise out there in 2020, how do you find unique ways to reach and...
First Click Versus Last Click Attribution Modeling
A very scary and very real scenario: An avid Google Analytics user has been evaluating the performance of his ecommerce client's Adwords campaign...
