Strategies to Employ for Maximizing Impression-Based Marketing ROI Impression-based marketing has evolved thoroughly from its beginning in print media to the digital marketing world of today. Marketers have a vested interest in showing the right advertisement to the...
Should You Still Use Direct Mail Marketing? Technology has undoubtedly changed the marketing realm. Email, in particular, is considered one of the best modes of communication, producing a 60% Return on Investment for marketers. Since this method seems to be working...
Business Branding Strategies Everyone Should Know Having a brand is essential to the success of a business. Branding is, simply put, your reputation or the impression you make. The way you handle a customer inquiry, the way your logo looks, and the way your customers...
