solar program marketingVisit the solar campaign site: www.spartansolar.com

As a result of our ongoing relationship with Great Lakes Energy, Fungi was introduced to the Michigan Electric Cooperative Association (MECA), a group that helps oversee Michigan’s 9 cooperative energy companies spanning many of the more rural communities in the state. Since our introduction we have been fortunate enough to provide MECA with a unique marketing automation series of emails for users who sign up using our page abandonment pop-up.

To date, a combination of remarketing ads  and the automation series (see below) has generated hundreds of program signups, worth a couple hundred thousand dollars! The client was so happy with performance and our knowledge that they asked us to present to each of the COOP members at their annual conference earlier this year. Click here to watch a recording of the presentation titled HARNESSING THE POWER OF DIGITAL MARKETING TO RE-ENGAGE YOUR MEMBERS.

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