Welcome to the Fungi Marketing learning center! Here you’ll find a combination of blog posts, case studies, featured clients and how-to’s to help you learn more about remarketing, marketing automation, website design and general marketing strategies! We hope you find the information helpful and please provide us with feedback so we can improve for future visitors.
Offline marketing efforts generally take a lion’s share of the marketing budget for many businesses. It is a time-tested and useful marketing strategy, but it is quite difficult to track offline marketing, albeit highly desirable. Statistics suggest that more than 81%...read more
Company Overview: Silverpop (An IBM® Company) is an online tool used for email marketing and lead management solutions. It is cloud-based and offers a variety of quality marketing automation, triggered and one-off services. Because of their strategic partnership with...read more
FUN FACT: All of the reports shown below are embedded charts that update daily with new information! Don't believe us? Just check back tomorrow to see if the information has changed. Moving on... For the last several years we have spent countless hours entering...read more
The more information you are able to gleam from your customers and prospects' behavior, interests and decisions, the more tools you have at your disposal to re-engage them at various points throughout the purchase cycle. The fear of course is that if you try and ask...read more
With marketing automation being thrown around as often as it is today, it's important not to abuse or misuse the tools and tips out there. Below are some general guidelines for what automation does along with what it should not be used for. #1: Automating Information...read more
A very scary and very real scenario: An avid Google Analytics user has been evaluating the performance of his ecommerce client's Adwords campaign for several months now and the revenue numbers just don't match up. Looking at sales from PPC, the cost is far outweighing...read more