Fungi Multi-Channel

Fungi multi-channel (FMC) is a complete digital marketing solution that includes defining and understanding your target audience, leveraging different media to get in front of them, and turning leads into long-term repeat customers. Learn about our 8-step solution below!

$7,500 Setup | $4,250 / Quarter | $4,500 / Month + Ad Spend

1

Customer Profile Development

Understanding your ideal customer is the first step in any design or marketing program. We will work with your team to build out an ideal persona based on your current customers and ideal buyer. This profile will be our guide post for all design and marketing projects. Everything we communicate will be geared toward that person. The profile will include a photo, their age, gender, job title, location(s), family, character, personality traits, goals, frustrations, a short bio and much more!

2

Quarterly Video & Photo Shoot

  • Single 8-hour day to get as much photo and video content as Fungi will need for the next 3 months (25 quality photos and up to 3 one-minute videos)
  • Photos and videos tell a more compelling story and have way more engagement
  • The images and videos taken from these shoots will help fuel content for all channels, especially website content and social media
professional videography and photography

3

Monthly Report and Planning

  • Monthly report including a channel by channel performance breakdown using data from Google Analytics
  • 1-hour phone/video conference (or in-person meeting) to review the monthly report
  • Meeting also includes planning with your team for upcoming months’ projects
  • Fungi will also leverage this time to get content approvals and plan upcoming projects such as a new quarterly video shoot
monthly marketing analytics reporting

4

Monthly Social Media Posts

  • 20 short-form posts using photos, videos, and other content either provided by your team or sourced by Fungi
  • Posted to Facebook and LinkedIn channels (using Hootsuite)
  • All post content and images planned are submitted to your team at least 2 weeks prior to delivery for approval or revisions and then scheduled
monthly social media management

5

2 New Pages Each Month + SEO

  • Improving your keyword ranking in search engines like Google require ongoing content creation and optimization each and every month
  • Includes 2 articles to be used in an online learning center or as blog posts (250 – 350 words per)
  • Leverage photos or video content where available
  • Keyword rankings will be tracked for your top 12 target search terms
  • Will utilize optimization techniques including on and off-site link building, directory submission, competitor research to determine other opportunities
content marketing seo

7

Monthly Social Media Advertising

  • Posting to your top social media channel will only expose you to around 10% your current followers
  • Social Ads allow you to get in front of more like 50% of current followers as well as a whole bunch of other audiences. These include (a) users in your target geography (if applicable), (b) people who have visited your website before, (c) customers or leads who have given you an email, (d) users who fit specific criteria (demographics/behaviors) and much more!
  • Minimum suggested ad spend of $750/month is paid separately
social media animated advertising

8

Monthly E-Blast or Automation

  • There are tons of ways to engage with your current customers and leads on a regular basis, email is one of the most effective and ours our mobile-optimized!
  • Our monthly emails use special headlines and typically feature a video, photos and a recent article or blog post that your leads and other contacts are interested in
  • In addition to the monthly newsletter, we’ll set up engaging popups on your website that get new visitors to sign up
  • We’ll also integrate any other email submissions (such as contact forms) with your newsletter
mobile responsive email marketing