Google Analytics is a powerful web analytics tool that enables business owners, marketing professionals, and web site managers to gain invaluable insight into the performance of their web site.
FMI’s Google Analytics services include implementation, assessment, customization, consultation, training, and ongoing support services. Designed as a non-technical approach to web metrics, Google Analytics provides dashboard type navigation. Key performance indicators are delivered in friendly, easy-to-read, graphical charts with the ability to drill down into an enormous level of detail.
With Google Analytics properly installed and configured, you can finally see which of your marketing dollars are working for you and which ones are not.
- See which sites, search engines, keywords or banner ads are delivering the highest quality traffic.
- Link your Google AdWords account with your Google Analytics account for extensive PPC (pay per click) campaign analysis.
- Gain insight into the performance of all your interactive marketing activities.
- Use detailed visitor statistics (such as their browser, screen resolution, operating system or even their physical location) to optimize and streamline your site’s performance.
- Analyze performance metrics at the site, page, search term, and campaign level.
- Compare your interactive key performance indicators with industry averages.
- Create robust customized reports with easy to use selection and segmentation criteria.
- Know what content on your site is working well and what drives traffic away.
- Analyze goal conversions and e-commerce tracking metrics to ensure your site is delivering the best ROI.
CONSULTING AND SUPPORT SERVICES
Our Google Analytics consultants are experts specializing in Google Analytics.
From extensive on-site training to as needed support, we can provide the on-demand Google Analytics help you need, when you need it. Tap into our Google Analytics pros or let us design a custom solution for you.
This is the perfect solution for organizations that have started or completed installing Google Analytics but would like to verify proper setup or implement advanced features. Our team will review your current implementation, conduct a site audit, and provide an orientation on how to access and interpret the analytics data.
Google Analytics provides a wealth of information, but drawing actionable conclusions from raw data can be challenging. With our monthly consultation services, your Google Analytics consultant will proactively analyze your Google Analytics and provide a summarized monthly analysis along with recommendations to achieve your interactive business objectives.
SAMPLE GOOGLE ANALYTICS / DATA STUDIO DASHBOARD