Marketing Analytics Dashboards

marketing analytics dashboardsHave you ever envisioned a simple dashboard you could use regularly to take a pulse on your business? Often times nowadays, it’s less about a lack of access to data and more about data overload. With so much information at your fingertips, how do you make sense of it all? And how do you choose what to prioritize? The truth is businesses need data on way more than just marketing. Analytics exists at every stage of the main pillars of your organization; sales, marketing, finance, supply chain and competitive intelligence.

Being on the marketing side specifically, we’ve been working on a solution to help business owners, managers, and marketers alike all visualize their data in a more digestible format. Here is a link to a sample marketing dashboard we recently created (note, the data listed is not for that company but rather samples from others). We are now helping marketing managers, agencies, and local business owners to start tracking their own performance metrics, goals, sales, etc. and providing them with realtime access to their last 1, 3, 6, 12+ months worth of data!