AutoGrip® locking pliers have revolutionized the world of industrial and home repairs with their innovative design that eliminates the need for twisting. With the recent acquisition of the AutoGrip® brand by Horizon Tool, Fungi Marketing was approached to create a streamlined e-commerce website that would showcase the full range of locking pliers, offer easy ordering and checkout, and allow for seamless content management. In this blog post, we will explore how Fungi Marketing successfully redesigned the AutoGrip® website, making it a go-to destination for customers nationwide.

Enhanced User Experience:

The redesigned e-commerce website for AutoGrip® locking pliers prioritizes user experience. With a vibrant and visually appealing design, each product is showcased with detailed descriptions and at-a-glance information such as size, style, weight, and price. This allows the target audience to quickly identify and purchase the exact locking pliers they need, without any hassle.

Easy Ordering and Checkout:

The new website ensures a seamless ordering and checkout process. Customers can easily navigate through the different styles of locking pliers, add products to their cart, and proceed to a secure and efficient checkout process. This user-friendly interface enhances the overall shopping experience, making it convenient for customers to complete their purchases.

Effortless Content Management:

Fungi Marketing understood the importance of providing Horizon Tool with an e-commerce platform that allows for easy content management. The redesigned website enables the addition or removal of products, updating descriptions, adjusting prices, and managing shipping information effortlessly. This flexibility empowers the AutoGrip® team to keep their online store up-to-date and responsive to customer demands.

Branding and Searchability:

The AutoGrip® e-commerce website showcases a colorful design that not only enhances the visual appeal of each product but also reinforces the brand’s identity. The website’s search functionality ensures that customers can easily find the specific locking pliers they are looking for, eliminating the need to search for local distributors. This nationwide accessibility expands the brand’s reach and customer base.

AutoGrip Ecommerce Website Design


Fungi Marketing’s redesign of the AutoGrip® e-commerce website has successfully created a streamlined platform for customers to explore, order, and purchase locking pliers with ease. The enhanced user experience, easy ordering and checkout process, effortless content management, and strong branding have made AutoGrip® a trusted and convenient destination for those in need of high-quality locking pliers. If you’re looking to market your products or services online, Fungi Marketing offers a range of solutions tailored to your needs. Call (336) 515-6551 or contact us today to book a consultation and discover how we can help you achieve your online marketing goals.