Marketing Strategy for SPEVCO Delivers 30% Increase In Leads
Challenge
SPEVCO needed to convert existing site visitors into leads and reduce time spent educating early-stage prospects.
Strategy
We deployed remarketing ads and automated email workflows with downloadable content to re-engage and qualify website visitors.
Outcome
25% of visitors returned, 30% increase in leads, and 3–5 new sales-qualified leads generated monthly.
PROBLEM
Background: SPEVCO is a global leader in the design and manufacture of custom specialty vehicles. Their team is known for quality and creativity, but their marketing efforts weren’t keeping pace with digital best practices.
The Challenge: While SPEVCO had strong site traffic, most visitors weren’t converting, and the sales team was spending excessive time manually educating prospects who weren’t yet ready to buy.
SOLUTION
Fungi built a performance-based strategy focused on re-engagement and automation:
- Created an exit-intent popup offering a free guide to experiential marketing
- Designed a 5-part email series to educate and nurture leads into sales readiness
- Set up retargeting ads across Google and Facebook to bring back unconverted visitors
- Used content as a conversion tool, providing value while reducing sales cycle friction
RESULTS
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25% of website visitors returned via remarketing
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30% increase in total lead conversions
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3–5 new sales-qualified leads generated monthly
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Cost per click under $0.40 on average
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Reduced sales rep time spent on unqualified prospects
