Omnichannel Digital Strategy Grows Patient Volume By 60%
Greensboro Sports Performance
Challenge
GSP needed to increase patient acquisition while improving engagement, retention, and cost-efficiency across digital channels.
Strategy
We implemented a comprehensive omnichannel strategy across paid search, display, social media, email, SEO, and website optimization.
Outcome
Over several years we have increased overall patient visits by nearly 60%, reduced cost per visit to ~$5, and consistently expanding lead volume and engagement across channels.
PROBLEM
Background: The healthcare client had an ambitious growth vision and a wide range of services, but struggled to consistently acquire and retain patients.
The Challenge: The lack of alignment between marketing efforts led to inconsistent lead generation and retention, with rising acquisition costs and limited digital synergy across platforms.
SOLUTION
Over five years, Fungi has deployed a full-funnel lead generation system integrating:
Paid Search:
- Launched segmented Google Ads campaigns for chiropractic, massage, acupuncture, cryotherapy, and recovery
- Refined bidding strategy and keyword targeting for local intent
Social and Display Advertising:
- Developed and refreshed creative monthly/quarterly
- Ran seasonal campaigns to promote Cryo, Massage, Recovery
- Ongoing retargeting campaigns through both channels
Email Marketing:
- Implemented a welcome email series for new patients
- Sent monthly promotional and educational e-blasts
SEO and Website Optimization:
- Optimized website for service-related search intent (chiropractic, massage, acupuncture, cryotherapy)
- Supported blog and location page expansion
- Conducted ongoing CRO enhancements for better conversion rates
Welcome Series Email 1
Welcome Series Email 2
Welcome Series Email 3
Welcome Series Email 4
RESULTS
Overall patient volume has grown from 8,538 (5 years ago) to 13,631 this past year.
Current Year Performance:
- ~$5.64 per patient visit, delivering exceptional ROI
- 10% YoY increase in web leads (from 277 to 305/month)
- Ongoing list growth and retention fueled by personalized content and digital nurture sequences
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