Local USTA Rebrand and Marketing Transformation
Challenge
GRETA needed to modernize its brand, grow awareness, and increase donations to stay competitive and serve more players.
Strategy
We delivered a full rebrand, redesigned their website, built a fundraising program, and launched new digital marketing initiatives.
Outcome
League participation rose 15%, school partnerships expanded, and donations increased through improved sponsorship and outreach campaigns.
PROBLEM
Background: GRETA promotes the sport of tennis throughout Guilford County, NC, with outreach programs, league management, and partnerships with schools and parks. Despite their mission and community footprint, they were struggling with branding, funding, and digital engagement.
The Challenge: With rising program costs and growing competition from other providers, GRETA needed a more professional presence and sustainable marketing strategy to grow support and participation.
SOLUTION
Over a two-year period, Fungi worked closely with GRETA’s leadership to reposition the organization. Our efforts included:
- Full rebrand including new logo, visual identity, and messaging
- Website redesign and improved site structure for usability and visibility
- Promotional video production for use in fundraising and community marketing
- New sponsorship program and marketing collateral
- Launch of a recurring annual fundraising campaign
- Ongoing marketing consulting and quarterly campaign planning
RESULTS
- 15% increase in league participation
- Expansion into Guilford County School system and High Point Parks and Recreation
- Thousands of dollars raised in donations and sponsorships
- New marketing tools and campaigns positioned for long-term sustainability
- Annual impact report and search engine strategy developed to support grant and sponsor acquisition
