Ecommerce Automation Strategy Drives Direct and Wholesale Sales
ZAQ
Challenge
ZAQ needed to improve sales conversion and retention through automation for both retail and wholesale audiences.
Strategy
We built over 30 automated campaigns targeting signups, cart abandonments, reviews, and long-term customer retention.
Outcome
ZAQ continues to drive compounding monthly ecommerce sales growth with scalable automation in place.
PROBLEM
Background: ZAQ began as a wholesale-only aromatherapy brand. With strong distribution, they had the potential to reach a larger audience, but lacked the digital infrastructure to support direct-to-consumer sales.
The Challenge: Fungi helped ZAQ expand into ecommerce, but converting one-time buyers into long-term customers and nurturing wholesale signups into recurring orders required strategic automation.
SOLUTION
We implemented a full-scale automation framework, including:
- A 12-part welcome series for new retail customers
- A 6-part wholesale email sequence
- Abandoned cart recovery (3 emails)
- Long-term retention emails at 3, 6, 9, and 12 months post-purchase
- Review request campaigns and holiday promotions
- Exit-intent popups to capture first-time visitors and build the list
All automation flows were designed to reinforce brand value, offer helpful content, and increase lifetime value.
RESULTS
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30+ automated email workflows in place
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Consistent sales growth month over month
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Increased conversion efficiency from other marketing channels due to better nurture and follow-up
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Hundreds of thousands in revenue attributed to email flows since launch
