Ecommerce Growth Strategy for Outdoor Subscription Box Brand
Isle Box
Challenge
Isle Box needed to reverse declining subscription sales and had recently gone viral for a custom national parks tour.
Strategy
We implemented lead capture, email automation, retargeting, and a new promotional pricing model to boost conversions and retention.
Outcome
Box subscriptions grew 5X in six months, driven by remarketing, email nurture, and a low-cost trial promotion.
PROBLEM
Background: Isle Box, a startup focused on outdoor gear subscription boxes, saw an early spike in traffic from a viral National Parks digital map. However, they failed to convert this into sales due to a lack of funnel structure and lead capture.
The Challenge: High churn and underwhelming conversions were threatening the business. The team needed a low-cost, high-impact strategy to grow subscription volume while nurturing leads more effectively.
SOLUTION
We worked closely with IDE’s leadership to redesign the website from the ground up. Our solution included:
- We deployed a full-funnel ecommerce growth strategy, including:
- Website pop-up to capture emails via a “win a free box” incentive
- 5-part email welcome series promoting products, reviews, and seasonal offers
- Targeted promotional blasts around holidays and campaigns
- Retargeting campaigns to re-engage past visitors and non-converters
- On-exit popups on checkout pages, boosting conversion rates by 20%
- Launch of a low-cost “test box” to reduce purchase friction and build long-term subscriber value
RESULTS
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500% increase in subscriptions within six months
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Immediate doubling of subscriptions after test box promotion launch
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20% increase in sales from pop-up triggered by exit behavior
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Improved email engagement and lower customer acquisition cost
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Sales momentum continued through June and beyond
