$300,000 Increase In E-Commerce Sales performance

ReviveMI

Challenge

Tons of traffic, terrible conversion rates.

Strategy

A/B testing, lead capture, and automation.

Outcome

$300,000 increase in e-com revenue.

Challenge

This midwest-based apparel company specializes in high-value clothing and footwear. They have both brick and mortar stores as well as an online shop. By regularly releasing new limited edition items as well as maintaining an offering of specialized sizes (ex: XXL) for their unique customer base, this company has carved out a high-performing niche in the marketplace.

Fungi was first introduced to the company to help optimize e-commerce sales, but they were unsure how to maximize performance. Through our analysis, we determined that the website received a lot of traffic, specifically from social media channels like Instagram, however performance on the site was limited (less than .7% conversion rate).

SOLUTION

Fungi zeroed in on specifically why traffic wasn’t converting and right away noticed that the website had a lot of tire-kickers (users would only visit 1-2 pages per visit).

We also noticed that email traffic had nearly double the conversion rate (approximately 1%) compared to the other channels (.5% average). We also noticed a lot of traffic was going to product pages, but saw very low add-to-cart click thrus.

PROBLEM

Background: ReviveMI had a strong organic following, especially on Instagram, but their ecommerce website wasn’t converting traffic effectively. Users were visiting product pages but not adding to cart, and email list growth was minimal.

The Challenge: With poor conversion rates and limited retention infrastructure, ReviveMI needed to turn its social traffic into repeat customers. There was also no compelling offer or incentive to collect emails from new visitors.

SOLUTION

Our recommendation was to build out an incentive-based email capture popup sitewide to encourage more email activity, accompanied by a 1.5 month automated follow up series to help warm users up to the company, and an A/B testing campaign for product page designs to improve user experience.

Email Capture & Automation: