Light, Meet Tunnel. Video And Web Redesign for Utility
Challenge
Moffat Pipe needed a modern digital presence to reflect its growth, services, and industry-leading safety culture.
Strategy
We overhauled the website and produced a high-quality corporate video to elevate brand perception and drive engagement.
Outcome
A cohesive, professional brand experience that boosted online engagement, sales confidence, and employee pride.
PROBLEM
Background: Moffat Pipe is a growing underground utility and pipe company based in Raleigh, NC. Despite rapid expansion and a strong safety culture, their branding and website were outdated and didn’t reflect their evolving capabilities or professionalism.
The Challenge: They needed an updated brand presence, including a new website and video, that could support growth, generate leads, and reinforce internal pride.
SOLUTION
Fungi developed and executed a comprehensive brand refresh strategy:
- Website redesign with modern UX, improved navigation, and better lead capture tools
- Corporate video production featuring real employee stories, on-site footage, and safety-focused messaging
- Visual storytelling with testimonials, drone shots, and motion graphics
- SEO integration and analytics setup for long-term performance tracking
RESULTS
- Enhanced brand image aligned with business growth and safety commitment
- Improved employee morale through recognition and visibility in campaign assets
- Increased engagement across web, social, and sales touchpoints
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