Display + Remarketing Campaigns For Community Programs
Great Lakes Energy
Challenge
Great Lakes Energy needed to increase awareness and participation in its local community programs across a large rural member base.
Strategy
We used targeted remarketing ads paired with landing pages and banners to promote monthly programs and drive conversions.
Outcome
Within two months, the campaign earned 700,000+ impressions, 1,300 visits, and 45 sign-ups worth over $25,000 in value.
Problem
Background: As one of the largest electric co-ops in Michigan, Great Lakes Energy (GLE) offers numerous community initiatives—ranging from solar incentives to safety and grant programs. However, despite a large member base, program awareness and participation were low.
The Challenge: GLE needed a consistent, scalable way to promote programs and drive sign-ups across their rural audience—without overwhelming internal communications resources.
SOLUTION
Fungi partnered with GLE’s communications team to develop a monthly program promotion strategy. Our approach included:
- Creating custom landing pages for each program launch
- Designing and placing homepage banners to increase visibility
- Running targeted remarketing campaigns across display and social platforms
- Collaborating on messaging and creative aligned to each initiative
Landing Pages:
Results
- 700,000+ ad impressions in the first two months
- 1,300+ visits to landing pages
- 45 confirmed program sign-ups valued at $25,000+
- Increased monthly visibility for co-op initiatives and services
- Scalable model for ongoing program promotion across all member campaigns
