UX Redesign for Experiential Marketing Company
Specialized Marketing Exhibits (SME)
Challenge
SME needed a site that addressed customer problems, showcased past work, and supported sales conversations with prospects.
Strategy
We built a persona-driven UX with project filtering, a bulk-upload system, and a high-performance website redesign.
Outcome
Traffic grew 200%, 24+ new projects were added, and SME now has a powerful digital selling and reference tool.
PROBLEM
Background: SME designs and builds high-end experiential exhibits with exceptional engineering and craftsmanship. Despite great projects, their site functioned more like a business card than a sales asset.
The Challenge: They needed to create a digital experience that spoke directly to their ideal customer, allowed for easy browsing of past work, and supported real-time use by the sales team.
SOLUTION
We approached the redesign in three key phases:
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Persona Development: We worked with SME’s leadership to define their ideal client’s goals, frustrations, and decision criteria.
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UX Structure + Sales Enablement: Built a filterable content structure by event type, space, use case, and platform. Created an internal upload system so the team could easily add projects.
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Design + Build: Launched a high-speed, SEO-friendly site designed for both customer and internal usability.
RESULTS
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24 new projects uploaded in first few months; 100+ expected by year-end
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200% increase in monthly site traffic
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Significant improvement in internal use as a sales enablement tool
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Faster load times using Fungi’s hosting and maintenance platform
