Search Engine Marketing Strategy for Industrial Equipment Manufacturer
Challenge
Zagar needed a modern digital presence to replace its outdated site and generate new business beyond traditional channels.
Strategy
We launched a redesigned website, optimized SEO, and ran paid search campaigns targeting high-intent industrial buyers.
Outcome
600+ qualified leads generated over 3 years, driving hundreds of thousands in revenue with sustained monthly inbound traffic.
PROBLEM
Background: Zagar, a niche industrial manufacturer in the multiple spindle tooling and drilling space, historically relied on referrals, trade shows, and long-term clients. Their website was outdated and not driving new interest or conversions.
The Challenge: Zagar needed a modern online presence that would engage buyers, improve usability, and capture untapped demand through search engines.
SOLUTION
Fungi executed a complete digital transformation:
-
Redesigned the site with modern UX, streamlined navigation, and strong conversion points
-
Conducted a keyword and content audit to better match buyer search behavior
-
Launched paid Google Ads campaigns to quickly generate high-intent leads
-
Continued building organic SEO to replace paid traffic over time
RESULTS
-
20+ leads in the first month (primarily from paid search)
-
Peak of 35 leads/month from combined SEO + PPC
-
600+ total leads over 3 years
-
Hundreds of thousands in attributed revenue
-
Ongoing performance with paid ads off and SEO now driving consistent results
