High ROAS Ad Campaigns Drive Ecommerce Sales
Donna Kay’s Bakery
Challenge
Donna Kay’s needed their new online store to match the performance of their successful brick-and-mortar bakery.
Strategy
We launched social ad campaigns with ongoing testing of images, videos, and offers to optimize online sales performance.
Outcome
Thousands of new customers, $19 average cost per acquisition, and $75 average order value from paid social.
PROBLEM
Background: Donna Kay’s Bakery had built a loyal following through their physical presence, but their newly launched ecommerce site was struggling to gain traction.
The Challenge: The goal was to grow online revenue quickly and efficiently, acquiring new customers through digital channels while maintaining strong return on ad spend (ROAS).
SOLUTION
Solution (Expanded)Fungi created and optimized a full-funnel social advertising campaign. Key execution points included:
- Testing multiple creative formats including lifestyle photography, product videos, and customer testimonials
- A/B testing offers (e.g. discounts, free shipping, product bundles)
- Targeting lookalike audiences and high-intent buyers based on geographic and interest-based segmentation
- Iterative creative refresh and budget reallocation based on performance data
RESULTS
- $19 average cost per new customer
- $75 average order value
- Thousands of new customers acquired in the first campaign window
- Strong ROAS and scalable foundation for future ecommerce campaigns
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