SEO and Website Redesign For Global Equipment Supplier
Challenge
IDE lacked online visibility, lead generation, and a site structure to support sales team goals and expanding service needs.
Strategy
We redesigned the website with a category-focused UX, optimized key pages for search, and restructured navigation around buyer behavior.
Outcome
In two months, the new website brought in thousands of organic visitors and a dozen qualified inbound leads.
PROBLEM
Background: IDE supplies foundation drilling equipment across North America with locations in NC, PA, and Canada. Though they serve a high-value industrial niche, their online presence had stagnated.
The Challenge: Their website lacked visibility in search engines, didn’t support lead capture, and failed to highlight key offerings like used equipment and drill servicing.
SOLUTION
We worked closely with IDE’s leadership to redesign the website from the ground up. Our solution included:
- Creating an equipment- and support-first site architecture
- Moving away from generic “about/services/contact” structure to conversion-friendly UX
- Identifying top buyer keywords and optimizing each page accordingly
- Collaborating on content and messaging that aligned with internal sales use cases
- Improving visual design and user engagement through modern interface elements
RESULTS
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1,000s of new organic visitors within two months of launch
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Nearly a dozen qualified leads generated with no additional paid efforts
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Improved keyword rankings for top brands and equipment types
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Better performance supporting digital sales team efforts and future marketing initiatives
