Branding and Digital Launch Strategy for Edtech Startup
Challenge
CoLearnCo needed to build an entirely new brand and digital experience to support the launch of its innovative education platform.
Strategy
We led CoLearnCo through a full discovery process, developed a visual identity, created a modern website, and implemented CRM and email marketing tools.
Outcome
CoLearnCo launched with a professional, cohesive brand system and digital infrastructure to promote growth and streamline communications.
PROBLEM
Background: CoLearnCo is an online education platform offering a gamified virtual campus experience for students and instructors. As a brand new company with high-profile PR moments approaching, CoLearnCo needed to quickly establish a strong brand identity and professional digital presence.
The Challenge: The founder had a large list of contacts and upcoming press exposure but no visual identity, no CRM, and no website to showcase the product or capture interest. Everything needed to be created from the ground up in a tight timeline.
SOLUTION
Fungi executed a full launch package tailored to startups, including:
Brand Discovery & Identity Development:
- Conducted visual discovery sessions with the founder to define tone, style, and audience
- Created a modern, playful yet professional brand identity
- Delivered a hexagonal logo symbolizing modular connection and collaboration
- Developed a brand guide including fonts, color palette, and usage rules
Website Design & Development:
- Designed and launched a custom WordPress site tailored to parents, students, and instructors
- Created page hierarchy to clearly communicate value and benefits
- Embedded content modules and sign-up forms to capture early users and partners
CRM & Marketing Integration:
- Set up HubSpot as the CRM platform
- Imported and organized existing contact lists for outreach
- Built templates and launched initial email campaign
RESULTS
- Complete brand and digital presence launched ahead of PR outreach
- CRM system configured and integrated with website for seamless lead capture
- Streamlined onboarding and communication workflows via HubSpot
- CoLearnCo positioned as a credible, future-focused leader in education innovation
