Search Engine Marketing For Local Apartment Complex
Challenge
Livery Apartments needed to increase occupancy from one-third to sustainable levels despite low street visibility.
Strategy
We ran targeted search ads, optimized Google Maps and SEO, and engaged local institutions to attract prospective renters.
Outcome
Occupancy jumped to nearly 75% in two months, delivering over 900% ROI from digitally driven lead generation.
PROBLEM
Background: Livery Apartments is a fully renovated complex of 1-bedroom units in downtown Winston-Salem. Despite updated interiors and a great location, the complex sat at one-third occupancy due to low street visibility and limited brand awareness.
The Challenge: With the fall leasing season approaching, the goal was to rapidly increase leases among nearby working professionals, students, and community residents—without relying on traditional foot traffic.
SOLUTION
Fungi developed a local visibility campaign built for speed and conversion, including:
- Paid search ads targeting terms like “apartments Winston-Salem” and “downtown 1BR apartments”
- Google My Business optimization to improve local map visibility
- On-page SEO improvements to support apartment-specific search behavior
- Outreach to nearby institutions including Wake Forest Baptist Medical and BB&T to increase referrals
- Summer move-in specials to drive urgency during peak leasing season
RESULTS
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Occupancy increased from ~33% to nearly 75% in just 2 months
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$50,000+ in new lease value during campaign window
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900%+ return on investment from digital marketing spend
