Learning Center
Welcome to the Fungi Marketing learning center! Here you’ll find a combination of blog posts, case studies, featured clients and how-to’s to help you learn more about remarketing, marketing automation, website design and general marketing strategies! We hope you find the information helpful and please provide us with feedback so we can improve for future visitors.
AI is Rewriting the Marketing Playbook (2025 Guide)
The future of marketing is changing. Forever. If you’re not paying attention to AI’s impact on SEO, content, and customer engagement, let me catch you up. Here's the thing: AI isn't the enemy or some magic bullet that'll solve all your problems. It's simply the new...
How to Evaluate Marketing ROI: A Comprehensive Guide
Why Marketing ROI Matters Think of ROI as your marketing compass. It tells you if your dollars are generating real impact, or just noise. Evaluating ROI helps you: Justify marketing spend to stakeholders Double down on what’s working Pivot away from underperforming...
Top 5 Data-Driven Marketing Strategies for 2025
The Shift Toward Data-Driven Decisions In 2025, marketing is no longer about gut feelings—it’s about data. Businesses that leverage data-driven marketing strategies are the ones thriving. With smarter tools and technologies, marketers can now predict, personalize, and...
How to Create a Marketing Funnel That Converts
Turning curious clicks into loyal customers Understanding the Marketing Funnel Picture a funnel—it’s wide at the top, narrowing as it goes down. A marketing funnel works the same way. You start with a broad audience at the top, nurture them through the middle, and...
Measuring Membership Engagement: Key Metrics and KPIs to Track
Track member engagement with 4 key metrics: surveys, social media, advertising reach and click-through rate. Benchmark data over time to optimize experience.
Reels vs Video vs Posts: What should you do?
Learn the pros and cons of Instagram Reels, videos, and posts. Understand how to align your content with goals to choose the best formats for audience engagement and brand visibility. Blend organic and paid strategies.
Optimizing Your Media Buy for Maximum Member Reach
Learn how to optimize media buy, maximize member reach, and more about best practices to engage your cooperative.
Things You Learn At A Remote Marketing Internship
When the pandemic hit, I was certainly concerned. The summer before senior year of college is known to be vital to securing jobs in the spring, building resumes, and gaining experience. But how would I be getting that experience with a remote marketing internship if...
How to Use Inbound Google Search Ads and Remarketing to Create a Digital Funnel
People find your site in a variety of ways, but they don’t always result in conversions. Whether it be through paid search, social media presence, or organic search, one goal remains the same: To get consumers to come back to your site. In this blog post, we will...
Top Google Analytics Trends for Beginners
Google Analytics is a favorable tool among many businesses. It allows you to analyze your traffic, audience, and engagement. Did you know that it can be utilized to help boost your performance even further? If you’re just getting started with Google Analytics, this...
The Top 10 Digital Media Trends for Spring 2020
The digital media landscape is constantly expanding and evolving. With all the noise out there in 2020, how do you find unique ways to reach and connect with your ideal buyers? It is hard to imagine a way of marketing that does not involve ideas such as...
Greensboro Acupuncturist New Website Design
ABR Acupuncture is Greensboro's #1 acupuncturist specializing in functional dry needling treatments for musculoskeletal pain, migraine headaches, stress, and anxiety to patients throughout greater Greensboro. Founded by Robert Balkind, ABR is a part of the Greensboro...
Greensboro Family Therapy Website Design
Greensboro Family Therapy specializes in chronic illness, addiction, individual, couples, and family therapy both locally in Greensboro as well as virtually on a national level. Lisa and Drew are a couple themselves and apply their unique approach and connection to...
Website Design
Greensboro's #1 Website Design Company Looking for a web designer in Greensboro, Winston-Salem, High Point or the surrounding areas? We create custom websites, built around your ideal customer's wants and needs. Each design is optimized for mobile, tablet, and desktop...
Digital Publishing And Online Catalogs
DIGITAL PUBLISHING AND ONLINE CATALOGS FMI can provide you with an excellent tool for visitors to your web site to explore your product line in an entirely different way. Users can shop, browse, zoom, click through, view video, etc. all within the framework of this...
Marketing Automation Services Greensboro & Winston Salem
Marketing automation is a powerful tool that saves you time and delivers an excellent return on investment by working behind the scenes to generate leads and revenue. Fungi Marketing provides marketing automation services & consulting on campaign strategy, full...
Email Marketing – Greensboro, Winston Salem, Triad
Effective and Comprehensive Email Marketing Strategy - Greensboro, Winston-Salem, High Point, and Piedmont Triad NC In today’s challenging marketplace, businesses of all sizes are trying to stay on their customers’ radar with frequent, meaningful communications that...
Sales Collateral
Sales Marketing Collateral On target business literature can keep your products and services top of your mind with your potential customers. As a leave behind after a meeting or as a download after a visit to your website, professional sales collateral materials helps...
Public Relations Marketing
Public Relations In The Digital Age Without question, the art and science of public relations has been transformed like no other communication vehicle over the past several years. Planning and implementing your efforts to influence or change the public’s perception...
Content & Copywriting
Collaborate with design, contribute to business goals, carry your brand strategy, and target your audience. It takes a unique skill to write in a variety of ways—intelligent, funny, gorgeous, or modest. Wordsmiths understand the intricacies of writing for the online...
Brand Identity Marketing
Brand Identity Marketing, Strategic Brand Position, Brand Name Creation & Business Identity Creation BRAND IDENTITY Exceptional branding occurs when you identify your core position, align that with a good product or service solution and develop a marketing mix...
Advertising – Traditional & Digital
Fungi Marketing has the ability to handle all advertising activities, from development to planning to placement, using traditional and digital venues and vehicles to reach specific target audiences. Our work, especially in the areas of digital, outdoor and print...
Winston Salem Web Design Company
WINSTON-SALEM WEB DESIGN & DEVELOPMENT COMPANY Fungi Marketing has been designing and developing websites for our Winston-Salem clients for many years. Whether you need a simple web design to help online prospects find your physical location in Winston-Salem or a...
Winston Salem E-commerce Website Design
Fungi Marketing's proven storefront solutions offer e-commerce web design features that provide our Winston-Salem clients with a robust online store that’s easy to use and scalable. Whether you have 10 products or 100,000 products, our effective and affordable...
Search Engine Marketing & PPC Management
SEO & PAY-PER-CLICK Search engine marketing encompasses two different yet related aspects of internet marketing. THOSE ASPECTS ARE: PPC Management, also known as Pay-Per-Click Search Marketing and PPC or Paid Search Engine Placement, andSEO or search engine...
Greensboro Website Maintenance
Greensboro Web Site Maintenance - Website Maintenance Greensboro There’s nothing worse than going to a web site, discovering it has just what you need, and when you call to inquire, you find out that the company no longer offers that product or service. You’re...
Greensboro Business Website Design
A professionally designed website speaks volumes about your business. If you have a Greenbsoro, NC based business and need a professional website, let Fungi Marketing help you create a site that positions your Greensboro business as the best choice. Our experienced...
Greensboro Web Design
Fungi Marketing is a professional Greensboro website design company that makes websites profitable, visible, and affordable. It's that simple. We're more than just a voice on the phone, more than just flashy graphics or bells and whistles. We're a brick-and-mortar...
Greensboro SEO Search Engine Optimization
WHAT CAN SEARCH ENGINE OPTIMIZATION (SEO) DO FOR YOUR GREENSBORO BUSINESS? 80% of all internet users find what they're looking for through the search engines (Google, Yahoo!, Bing, etc). If someone is looking for a product or service that you offer on the web, they...
Greensboro Internet Marketing
Fungi Marketing's internet marketing services can drive potential customers to your online storefront or brick-and-mortar door, increasing leads and sales. We specialize in Greensboro internet marketing services, Greensboro web design and e-commerce. Our Greensboro...