In the world of surface solutions, ATI Decorative Laminates stands as a family-owned and operated manufacturing facility with a rich history. Their unwavering focus has been on developing innovative surfaces catering to a wide spectrum of markets, including contract, hospitality, retail, and residential. Since its inception in 1979, ATI Decorative Laminates, known as Advanced Technology, Inc., has been a frontrunner in producing decorative thermoplastic and metal laminates for both commercial and residential applications.
ATI Decorative Laminates boasts a treasure trove of product images, showcasing a vast array of substrates, finishes, and colors. To meet the evolving demands of their discerning clientele, Advanced Technology recognized the importance of a user-friendly and informative website.
This is where Fungi Marketing came into the picture. Advanced Technology sought the expertise of Fungi Marketing to redesign its website, placing the user experience at the forefront. Leveraging proven and effective technology, Fungi Marketing embarked on a journey to streamline navigation, enhance loading speed, and place a spotlight on niche products that visitors often sought, recognized through the power of analytics.
The revamped website caters to a diverse audience, including designers, contractors, homeowners, and distributors. Complementing their stellar product lineup, the website offers product samples and an online visualizer, allowing users to preview selected products in a 3D setting. It features a gallery brimming with photos and videos showcasing ATI Decorative Laminates in various settings, offers insightful case studies, and presents industry publications for an immersive experience.
Fungi Marketing’s role extended beyond website design. Various marketing solutions were set in motion, such as email marketing (CRM Marketing), landing page design (content design), and digital media marketing, all aimed at enhancing the overall user experience and driving engagement.
The impact was swift and significant. Within weeks of launching the revitalized website, the number of sessions skyrocketed from approximately 3,000 in September 2022 to over 21,000 in February 2023. Analytics revealed that the majority of visitors fell in the 35-44 year age range, closely followed by the 25-34 year age range. The number of new users visiting the website surged by a remarkable 35.6%, amounting to over 17,000 new visitors, not counting returning visitors. The increased traffic, engagement, and over 30,000 views translated into a substantial uptick in purchases, marking a resounding success story for the online business.
For those seeking to elevate their online presence and breathe new life into their business objectives, Fungi Marketing is the answer. Whether your focus is products or services, their expertise in website design and an array of marketing solutions can transform your business goals from dull to dynamic.