by A Fungi | Mar 24, 2015 | Blog
Company Overview: Silverpop (An IBM® Company) is an online tool used for email marketing and lead management solutions. It is cloud-based and offers a variety of quality marketing automation, triggered and one-off services. Because of their strategic partnership with...
by A Fungi | Mar 18, 2015 | Blog
Dynamic content can be used in a variety of different ways to help personalize messages to your customers based on information they’ve provided to you. Knowing your customers’ interests and behaviors allows you to leverage dynamic content in some really...
by A Fungi | Mar 15, 2015 | Blog
A/B testing involves showing a certain selection of your community one version of an email, advertisement, web page, site-wide call-out or other element while you show another selection a different version. Keep in mind that A/B testing should be very specific and...
by A Fungi | Mar 7, 2015 | Blog
Once you have set up your core database, it’s time to determine how to build your lists and segment your target audience into their own groups. Because every industry is different, the way in which you categorize your users will vary. At a very basic level...
by A Fungi | Mar 6, 2015 | Blog
The Question: When is the best time to send my email newsletter? For starters, what time (or times) of the day do you normally check your email? If you’re like our team, you probably check for new messages way more often than you should. Including when you first...
