Digital Ad Strategy for Regional YMCA
Challenge
The YMCA needed to shift from traditional outreach to a digital-first strategy that could reach more locals cost-effectively.
Strategy
We developed and managed digital campaigns across Facebook, Instagram, and Google Ads to boost awareness and drive conversions.
Outcome
136K+ reached, 10K+ visits, and 3.5K+ goal completions, plus new visibility from Google Grant search ads.
PROBLEM
Background: The YMCA of Greensboro offers accessible programs and services across its regional branches but was heavily reliant on traditional promotions like direct mail. They needed to modernize their marketing approach to grow visibility and participation.
The Challenge: With multiple locations and seasonal program pushes, the Y needed a way to promote initiatives digitally while staying within budget and streamlining their marketing workflow.
SOLUTION
Fungi collaborated with the YMCA’s internal team to build a digital media roadmap that included:
- Animated and static ad creative tailored to seasonal promotions
- Localized Facebook and Instagram ad targeting to reach regional users
- Setup and monthly management of Google Ads Grant program
- Strategy and messaging support to expand campaign effectiveness over time
- Coordination with the Y’s website vendor to ensure proper analytics tracking
RESULTS
- 136,000+ individuals reached via social ads
- 10,000+ website visits from Facebook and Instagram
- 3,500+ goal completions (program signups and membership activity)
- Expanded visibility and search presence from Google Ads Grant enrollment
- Strengthened reporting, analytics, and internal campaign confidence
