Paid Search Advertising
High-converting Google Ads built for performance
We create paid search campaigns that drive qualified traffic, lower your CPA, and turn search intent into real revenue.
Why brands choose Fungi for Paid Search:
- Lower cost per acquisition and higher ROI
- Custom strategies based on real user intent
- Landing page design that boosts conversions
- Clear, full-funnel tracking and reporting
Trusted By Top Local and Global Brands
Industries We’ve Helped with Google Ads
SaaS and Tech
Demand generation, pipeline scaling, customer acquisition
Healthcare
Local healthcare providers wanting more patients
Consumer Goods
Product launches and ecommerce growth
Professional Services
Lead generation with clear ROI tracking
Paid Search for a SaaS Client
Challenge
The client had a strong lead nurturing process in place, but no leads to nurture. Previous paid search campaigns had failed to drive results, and cost per acquisition (CPA) was unsustainably high, averaging over $600.
Strategy
We developed a demand generation program centered on Google Ads. This included deep keyword research to target users with high purchase intent, new ad creative built around solution-focused messaging, and a landing page redesign focused on clarity and conversions.
We implemented ongoing A/B testing on ad copy and landing pages, used negative keywords to eliminate low-value traffic, and set up full-funnel tracking to attribute every conversion.
Results
- Reduced CPA from over $600 to approximately $250
- Significantly improved lead quality
- Generated multi–six-figure annual recurring revenue
- Client expanded campaign spend by 2.5x due to success
What is Paid Search Advertising?
Paid search, also known as search engine marketing (SEM) or Google Ads, is one of the most effective ways to reach users who are actively looking for solutions. Unlike social ads that interrupt, paid search appears when someone is already in a decision-making mindset. That means your ad shows up at exactly the right time, to exactly the right people.
At Fungi Marketing, we specialize in building search campaigns that go beyond clicks. We focus on performance, from qualified traffic to measurable conversions, and continually refine your campaigns to improve cost efficiency and ROI.
Our Approach to Search Engine Marketing
Keyword Research That Goes Deep
We don’t just pick the obvious keywords. We dig into long-tail queries, competitor gaps, and search intent to uncover the opportunities that actually convert.
Campaign Structuring That Makes Sense
We build smart, scalable structures that align with your offerings and customer journeys. Whether it’s tightly grouped keywords or dynamic ad setups, everything we do is designed for efficiency and clarity.
Ad Copy That Gets Clicks
We write compelling headlines and descriptions that speak to user pain points and emphasize clear calls to action. Every word is crafted to drive engagement and relevance.
Landing Pages That Convert
Paid search only works when the destination delivers. Our in-house design and UX team creates or optimizes landing pages to reduce bounce rates and improve lead quality.
Conversion Tracking and Optimization
With advanced tracking in place, we monitor every meaningful action. Then we adjust bids, keywords, and creative based on real-time performance to reduce cost per acquisition and increase return on ad spend.
When to Use Paid Search
Paid search is especially powerful when:
You’re ready to scale with a data-backed performance model
Why Choose Fungi Marketing for Paid Search?
You’ll get:
Campaigns tailored to your business goals, not cookie-cutter templates
Let’s Make Your Search Budget Count
Ready to reach your ideal audience when it matters most? Let’s build a search strategy that doesn’t just get clicks, it gets results.