Healing Hands Chiropractic is the top sports and family chiropractic provider in Greensboro. Their unique approach uses a variety of techniques including active release coupled with a wide breadth of services available under the Greensboro Sports Performance brand.
During our initial collaborations with their team, Fungi discovered that while the organization has a lot of visibility in the local marketplace, the old website was not converting as many users as they desired and they were also struggling to relate marketing initiatives to new customers.
Our solution involved a re-architecture of the current website based on data we gleaned from their analytics along with implementation of new tracking (contact form completions, bookings, calls, and more) to get a better picture of how their new customers were converting. From there we designed a new cleaner layout for the website with more direct calls to action to specific service categories along with a series of new marketing initiatives:
- Google Ads targeting searchers geographically
- Social media ads to promote Healing Hands’ unique service offerings
- Email campaigns to introduce customers to all Greensboro Sports Performance offerings
- Monthly reporting and strategy sessions to optimize campaign and website performance
Learn more and view other Greensboro website clients or contact us today to speak with a marketing consultant.