by Katelyn Huffman | Jan 13, 2025 | Analytics, ROI
Why Marketing ROI Matters Think of ROI as your marketing compass. It tells you if your dollars are generating real impact, or just noise. Evaluating ROI helps you: Justify marketing spend to stakeholders Double down on what’s working Pivot away from underperforming...
by Katelyn Huffman | Jan 6, 2025 | AI, Analytics, Blog, Portfolio
The Shift Toward Data-Driven Decisions In 2025, marketing is no longer about gut feelings—it’s about data. Businesses that leverage data-driven marketing strategies are the ones thriving. With smarter tools and technologies, marketers can now predict, personalize, and...
