Using Emails to Increase Social Media “Likes”
Social media has altered the communication paradigm. Through this channel, people can learn about the behaviors and thinking patterns of personal and business contacts. It has become a powerful tool that gets thought and messages distributed at a remarkable rate, with the potential of content going viral in a matter of hours, if not minutes. Social media has become an essential strategy for 93% of B2B and B2C marketers and companies are drastically increasing their budgets toward this channel. A CMO survey conducted by Duke University’s Fuqua School of Business affirms such, with data showing that social media spending is expected to double in the next five years.
So you’ve already built a Facebook page. The only thing you have to do next is to get people to follow you. How do you do that? Email, of course! Aberdeen Research reveals that integrating email and social media strategies yields better results, which can also be seen on this Infographic.
Here are some creative ways to elevate your social media status through emails:
Create a Tasteful Invite
You already have a database of people that are interested in your business, so all you have to do is send an email with links or call-to-action buttons that direct to your social media sites. You don’t have to say a lot, but make sure your invite is informative and clear. Don’t be a bore. Reward them coupons and discounts as incentives when they follow you. Inject humor and wit, but always keep your tact.
Make Emails Mobile-Friendly
Since 48% of consumers check their emails on their mobile devices, make sure that your emails are cut out for mobile viewing. Always test email templates and see how they render on different mobile devices. If customers can’t see and click the buttons and icons on your email using touch screens, they can’t go to your social site and redeem your offer. Efforts will just go to waste.
Send Regular Emails with Interesting Content
Make send-outs regular with call-to-actions that create intrigue and interest. Make your discussion board worth their while. Shy away from product-centric headlines, instead, use a content engagement strategy that inspires, motivates and drives your audience to come back for more. Ask a question, initiate a poll, run a contest, offer exclusive deals, provide insights and encourage discussions about your blog posts, or simply post photos. Done in an intelligent and tasteful manner, posts should provide value that grab your market’s attention.
Despite the controversies and the hullabaloos that transpire in the social media landscape, it is a proven ground for marketing your brand and driving engagement. Integrating social media and email is like mashing up Madonna and Lady Gaga in one platform that will work wonders for your business.