Email Newsletters and Best Practices
Email Newsletters
- New Product Line Announcement
- Surveys And Informal Questioning
- Product-Specific Promotion
- Site-wide Sale
- Like Us On Facebook For Exclusive Deal
- Pin To Win – Pin Products On Pinterest
- Holiday Specials
- New Blog Posts or Articles
- Company Announcements
- Event Reminders – See Us At The Show!
- Giveaway
- Cause Or Charity
Email Best Practices
- Words Not To Use
- Recommended Email Structure
- Must-Have Options, Links and Content (unsubscribe, update profile, links, phone)
- Designing Responsive Emails (desktop/mobile/tablet-friendly)
- Inserting Personalization
- Using Dynamic Content Based On User Information
- Behavior-Based Actions
- Send-Time Optimization
- How Often Should I Send Out My Newsletter?