Local Lead Generation for Commercial Builder
Lisha Construction
Challenge
Lisha Construction needed a reliable stream of leads after disappointing results from other agencies and limited marketing experience.
Strategy
We launched a hyper-local search advertising campaign targeting high-intent commercial construction terms in the Triad, NC area.
Outcome
In just three months, we delivered 60+ leads and hundreds of thousands of dollars in commercial construction deals.
PROBLEM
Background: Jeff Zenger of Lisha Construction was close to giving up on digital marketing altogether after several failed agency partnerships. Despite huge demand in the home and commercial improvement space, the company was relying almost entirely on old-school sales tactics.
The Challenge: Jeff needed a performance-driven marketing strategy that wouldn’t waste more budget, and one that would bring in serious, qualified commercial leads.
SOLUTION
Fungi proposed a low-risk hybrid model: a modest ad budget paired with a performance-based commission on referred sales. Our team:
- Conducted keyword research focused on high-value local searches like “strip mall contractor Greensboro”
- Designed targeted search ad campaigns focused on commercial construction buyers
- Optimized landing pages and form flows for lead capture
- Regularly adjusted ad creative and targeting for better conversion rates
RESULTS
-
Averaged 20+ leads per month on a lean budget
-
5+ sales-qualified leads monthly
-
Closed deals worth hundreds of thousands within the first 90 days
-
Created a replicable model to expand into other service areas
