Visit the site: www.walstrom.com
Fungi has been speaking to the sales and marketing team over at Walstrom for a few years regarding a comprehensive online marketing strategy. With the recent re-launch of their website, Walstrom Marine was ready for a more proactive customer outreach program to draw in prospective boat/yacht owners. Our recommendations included a multi-channel approach, utilizing social media channels to push content in front of their unique buyer personas as well as paid search campaigns to draw in people searching for their signature boat lines and services.
To measure our results effectively, the Fungi team installed Google Tag Manager and Analytics. This allowed us to track click events for new/used boat calls to action like phone and email form quote requests, test drives, and more! Traffic and conversions have been increasing steadily since our team took over, as seen in the snapshot below.
We’re excited for our continued partnership with the Walstrom team! Interested in speaking to us about social media advertising, paid search advertising, or website analytics? Contact our team today!