A/B Testing With Email
A/B testing involves showing a certain selection of your community one version of an email, advertisement, web page, site-wide call-out or other element while you show another selection a different version. Keep in mind that A/B testing should be very specific and...
List Building And Segmentation
Once you have set up your core database, it’s time to determine how to build your lists and segment your target audience into their own groups. Because every industry is different, the way in which you categorize your users will vary. At a very basic level...
Email Send-Time Optimization
The Question: When is the best time to send my email newsletter? For starters, what time (or times) of the day do you normally check your email? If you’re like our team, you probably check for new messages way more often than you should. Including when you first...
