Business Branding and Messaging Basics
Business Branding Strategies Everyone Should Know Having a brand is essential to the success of a business. Branding is, simply put, your reputation or the impression you make. The way you handle a customer inquiry, the way your logo looks, and the way your customers...
Why Clients Don’t See You as a Digital Marketing Firm…Yet
Signs That You’re Not a Digital Marketer As marketers, we want to be at the forefront of every twist and turn our industry makes. Unless you’re living under a rock, seeing the marketing world evolve at warp speed shouldn’t come as a surprise. Customers are changing...
How to Track Offline Marketing
Offline marketing efforts generally take a lion’s share of the marketing budget for many businesses. It is a time-tested and useful marketing strategy, but it is quite difficult to track offline marketing, albeit highly desirable. Statistics suggest that more...
