Brand Identity Marketing

Brand Identity Marketing, Strategic Brand Position, Brand Name Creation & Business Identity Creation

BRAND IDENTITY

Exceptional branding occurs when you identify your core position, align that with a good product or service solution and develop a marketing mix that creates a strong and clear brand image. That brand image must generate trust, deliver on a promise and exceed the needs of your customers where other brands fail.

STRATEGIC BRAND POSITION

Defining a positioning strategy is the most critical step in developing a brand. Our unique process fosters authentic, well-defined brand positioning for your company and details how that strategy should be communicated across all online and traditional mediums.

Our brand positioning strategy is a clear message that talks about your strengths and explains to customers why your product is the best in your category or industry.

COMPANY/BRAND NAME CREATION

Creating a name for your company and brand can be a challenging task. We have a proven innovation process that we use to provide several viable names for your consideration. Of course the final decision is yours; however, our team will guide you along the way. As you narrow down your selections, our team will do preliminary research to determine if domain names are available and the names are open with the Secretary of State. Should you want to have the name trademarked, we can refer you to a trademark attorney.

CREATIVE LOGO DESIGN

Our design team will make sure your brand promise visually carries through to your logo with our professional logo design services. As part of our services, we will provide you with five logo designs and up to three rounds of revisions. At least two graphic designers will provide logo concepts to ensure we present a variety of choices from which to choose.

BUSINESS IDENTITY KIT

Our Business Identity Kit includes designs for your needs. We will provide you with two designs and up to three rounds of revisions. Once you have approved the final design, you will receive digital files in original and JPG formats. We can assist developing these items if needed.

• Letterhead
• Business card
• #10 envelope
• Window envelope billing remittance envelope
• E-mail signature