Learning Center
Welcome to the Fungi Marketing learning center! Here you’ll find a combination of blog posts, case studies, featured clients and how-to’s to help you learn more about remarketing, marketing automation, website design and general marketing strategies! We hope you find the information helpful and please provide us with feedback so we can improve for future visitors.
Abandoned Cart Emails
For ecommerce companies, the very first triggered message you should invest in is an abandoned cart email. These emails are designed to bring shoppers back to your website after they had made it part of the way through their purchase. In addition to reaching out to...
How To Create An Automated Analytics Dashboard
FUN FACT: All of the reports shown below are embedded charts that update daily with new information! Don't believe us? Just check back tomorrow to see if the information has changed. Moving on... For the last several years we have spent countless hours entering data...
New Product Announcement Newsletter
Perhaps one of the most obvious, yet underutilized, email blasts are new product announcements. These types of newsletters are typically short and sweet, providing a description about the new product, line or service with accompanying imagery and links to view more...
Database Setup And Ongoing Maintenance
Whether you are currently managing your customer database out of an advanced CRM like Salesforce, an ecommerce platform like Shopify, or just a simple spreadsheet you keep on your personal computer, choosing the right central communication hub is very important....
Newsletter Welcome Drip
If you have a newsletter signup on your website, don't wait until your next big announcement to start reaching out to prospects or customers. A welcome drip campaign that is custom-tailored to your community can yield amazing results. For ecommerce-based businesses,...
Email Newsletters and Best Practices
Email Newsletters New Product Line Announcement Surveys And Informal Questioning Product-Specific Promotion Site-wide Sale Like Us On Facebook For Exclusive Deal Pin To Win - Pin Products On Pinterest Holiday Specials New Blog Posts or Articles Company Announcements...
Planning and Strategy
Planning & Strategy Database Setup And Ongoing Maintenance List Building And Segmentation Queries Testing Allowing Customers To Give You More Information Develop A Calendar For Communication Utilizing Analytics What Is A Good Open Rate And Click Thru Rate...
Why You Are Missing Out On Data Capture
The more information you are able to glean from your customers and prospects' behavior, interests and decisions, the more tools you have at your disposal to re-engage them at various points throughout the purchase cycle. The fear of course is that if you try and ask...
What Marketing Automation Is Intended For
With marketing automation being thrown around as often as it is today, it's important not to abuse or misuse the tools and tips out there. Below are some general guidelines for what automation does along with what it should not be used for. #1: Automating Information...
First Click Versus Last Click Attribution Modeling
A very scary and very real scenario: An avid Google Analytics user has been evaluating the performance of his ecommerce client's Adwords campaign for several months now and the revenue numbers just don't match up. Looking at PPC's sales, the cost far outweighs the...