Planning & Strategy
- Database Setup And Ongoing Maintenance
- List Building And Segmentation
- Queries
- Testing
- Allowing Customers To Give You More Information
- Develop A Calendar For Communication
- Utilizing Analytics
- What Is A Good Open Rate And Click Thru Rate
- Measuring Conversions
- Best Ways To Improve Deliverability
- How Not To Be A Spammer
- A/B Testing With Email
Sign up & update Forms
- Simple Newsletter Signup
- Update Profile
- Contact Us
- Event Signup
- Offering Incentives For Signups (informational or promotional)