Learning Center

Remind Customers of Good Times and Win Them Back with Re-Engagement Campaigns Consumer engagement has earned a place of focus in any sensible marketing campaign. Careful and competent as a marketer may be, some customers will fall off the engagement wagon, and that’s...

Did You Know? Today alone you will be exposed to over 300 advertisements, most of which you'll pay little to no attention to. If you are a business owner or marketer, you know the importance of staying in front of all your prospective customers regularly. Remarketing...

Using Emails to Increase Social Media "Likes" Social media has altered the communication paradigm. Through this channel, people can learn about the behaviors and thinking patterns of personal and business contacts. It has become a powerful tool that gets thought and...

How to Drive Engagement With Triggered Product Review Email Campaigns Product reviews are one of the most effective turnkey solutions that drive sales for eCommerce companies. A lot of data attests to the power of word-of-mouth or user-generated content in influencing...

Site-Wide Sale Newsletter: A Revenue-Boosting Tactic for Retailers Email marketing is an integral part of a retailer’s business strategy. It’s one of the top mechanisms that drive conversions on e-commerce sales, accounting for over 7% of all e-commerce transactions....

Using Queries to Fine-tune Your Marketing Automation Strategy Your website and newsletter will see quite a bit of customer data often quietly stashed into databases. Most of this is actionable data – information that you can use to either nurture existing customers or...

Bring Leads Closer by Tying Customer Service with a Targeted Email Drip Campaign   Having an awesome customer service/support is a job well done. It can be beneficial in keeping customers loyal and equally helpful in pushing raw leads through the funnel. A...

Using Product-Specific Email to Generate Buzz and Sales Emails are considered one of the best digital channels for promotion, and they have repeatedly proven themselves with a ROI that brings a smile to any marketer’s face. Product-specific email can help in creating...

What's the Ideal Email Newsletter Frequency? They say an email newsletter is the future of online media. It is a robust and reliable marketing mechanism to generate leads; it keeps customers engaged and provides a window of opportunity to get prospective customers to...

Why An Order "Thank You" May Be More Valuable Than You Think   After what seems like an eternity of waiting, your lead generation strategy is finally reaping returns. A potential customer has visited your site and completed a desired conversion. For whatever...

Improving Email Deliverability for New or Cold IP Addresses Email marketing is a science that includes research, trial and error and analyzing your past performance. Following "best practices" for email deliverability is essential to your success. Strategies for New...

Tips for Creating a Kick-ass Customer Satisfaction Survey Email The success of a business is determined by sales conversion. However, whether you’re going to retain a customer is another story. Automated customer satisfaction surveys sent out after a recent purchase...

Responsive Email Design Is The Edge To Your Newsletter More than 66% of all email in the USA is read on mobile devices. That means your email is set to reach a variety of screen sizes on phones, tablets and computers. Displaying the email right on every screen is...

One of the most underutilized features of marketing automation tools is on-site tracking to trigger events based on user behaviors. The most common example of this is cart abandonment (when a user adds a product to cart online, but leaves the site before purchasing),...

Company Overview: Silverpop (An IBM® Company) is an online tool used for email marketing and lead management solutions. It is cloud-based and offers a variety of quality marketing automation, triggered and one-off services. Because of their strategic partnership with...

Dynamic content can be used in a variety of different ways to help personalize messages to your customers based on information they've provided to you. Knowing your customers' interests and behaviors allows you to leverage dynamic content in some really cool ways. The...

A/B testing involves showing a certain selection of your community one version of an email, advertisement, web page, site-wide call-out or other element while you show another selection a different version. Keep in mind that A/B testing should be very specific and...

Once you have set up your core database, it's time to determine how to build your lists and segment your target audience into their own groups. Because every industry is different, the way in which you categorize your users will vary. At a very basic level however,...

The Question: When is the best time to send my email newsletter? For starters, what time (or times) of the day do you normally check your email? If you're like our team, you probably check for new messages way more often than you should. Including when you first wake...

Prospects and existing customers within your database can be great for a lot more than just one-to-one selling opportunities. In addition to building your community, up-selling and turning new customers into brand advocates, asking your followers targeted questions...

Much like product review emails, company ratings can have a huge impact on conversion rates and buyer confidence. Reviews can also effect where your business ranks against similar companies in your industry or geographical area (ex: Trip Advisor) and better rankings...

For ecommerce companies, the very first triggered message you should invest in is an abandoned cart email. These emails are designed to bring shoppers back to your website after they had made it part of the way through their purchase. In addition to reaching out to...