by Katelyn Huffman | Jan 13, 2025 | Analytics, Blog, Portfolio
Why ROI Matters in Marketing Marketing without tracking ROI is like sailing without a compass—you might make progress, but who knows if you’re heading in the right direction? While surprises can occasionally work in your favor, your marketing budget isn’t...
by Katelyn Huffman | Jan 6, 2025 | Analytics, Blog, Portfolio
The Shift Toward Data-Driven Decisions In 2025, marketing is no longer about gut feelings—it’s about data. Businesses that leverage data-driven marketing strategies are the ones thriving. With smarter tools and technologies, marketers can now predict, personalize, and...
