Photo Shoot And Asset Library For Local Wellness Brand
Challenge
GSP relied heavily on stock photos, creating brand confusion and failing to visually differentiate from competitors.
Strategy
We planned and executed on-site photo shoots to build a library of original, high-quality branded imagery.
Outcome
Real photography drove higher engagement, better ad performance, and an 18% increase in landing page conversions.
PROBLEM
Background: Greensboro Sports Performance provides holistic care, but its use of generic stock photos left it visually indistinguishable from other clinics.
The Challenge: GSP needed to establish a more trustworthy and authentic brand image to improve marketing engagement and conversions.
SOLUTION
Fungi worked with GSP leadership to plan a multi-day, on-site shoot with a tailored shot list covering:
- Professional headshots of doctors, specialists, and support staff
- Facility and equipment photography
- Lifestyle and treatment visuals showing real patient interactions
Execution included:
- Coordinating logistics and asset planning for all use cases
- Producing a behind-the-scenes video to highlight the value of branded content
- Integrating custom images across social, website, ads, and email campaigns
RESULTS
- 35% increase in social media engagement
- 22% higher click-through rates on ads with custom photos
- 18% more conversions on landing pages with real imagery
- Strengthened brand identity and trust in the local market
More of our work
- All
- Advertising
- Analytics
- Automation
- Branding
- Case Studies
- Collateral
- Content
- Content Distribution
- Content Planning
- Copywriting
- CRM
- Custom Development
- Demand Generation
- Design
- Ecommerce
- Full Service
- Fundraiser
- Growth Strategy
- Landing Pages
- Paid Search / SEM
- Photography / Video
- Programmatic Display
- Remarketing
- SEO
- Social Media
- Strategy
- UI/UX
- Video
- Web Design
