Programmatic Display Advertising

Smarter display ads that actually perform. Target the right audience, in the right place, at the right time

We build programmatic campaigns that drive brand awareness, retarget engaged users, and deliver measurable results across top websites and platforms.

Ready to Get Started?

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Trusted By Top Local and Global Brands

Industries We’ve Helped with Display Ads

SaaS and Tech

Awareness campaigns and pipeline growth

Healthcare

Patient acquisition and community outreach

Consumer Goods

Brand building and lead nurturing

Professional Services

Product launches and brand loyalty

Case Study

Omni-Channel Campaign for GSP

Challenge

GSP needed to create an omni-channel advertising strategy to engage a diverse, regional audience across multiple touchpoints, including digital display, video, and social.

Strategy

We developed a comprehensive demand generation program combining programmatic display, retargeting, and social ads. Each channel was designed to reinforce key messaging and move prospects through the funnel.

We segmented audiences by demographic and behavioral data and customized creative for each channel to maintain a cohesive but tailored user experience.

Results

  • Significant lift in brand recall and engagement rates
  • Increased lead generation through multi-touch attribution
  • Higher conversion rates compared to prior isolated channel campaigns
  • $5 cost per patient visit (15X ROI)

What is Programmatic Display Advertising?

Programmatic display advertising uses automated technology and machine learning to buy digital ad space across a wide range of websites, apps, and platforms. Unlike traditional media buying, programmatic enables real-time bidding, precision targeting, and massive scalability.

At Fungi Marketing, we treat programmatic as more than just a top-of-funnel tactic. Our campaigns are carefully structured to support brand awareness, retarget past visitors, and drive measurable conversions.

Our Approach to Programmatic Display

Audience-First Targeting

We start by building detailed audience profiles based on demographics, interests, behaviors, and purchase intent. This ensures your ads reach the people most likely to care.

Smart Creative Design

We craft display ads that grab attention without feeling intrusive. From animated banners to static placements, we align creative with your brand and campaign goals.

 Multi-Platform Reach

 Multi-Platform Reach

We leverage multiple premium ad exchanges to get your ads seen across the web, including top-tier sites, mobile apps, and niche industry platforms.

Retargeting Strategies

We use programmatic retargeting to stay in front of users who have already interacted with your site or brand, nudging them closer to conversion.

 Real-Time Optimization

We constantly monitor campaign data to adjust bids, placements, and creative based on what is delivering the best results. No set-it-and-forget-it here.

When to Use Programmatic Display

Programmatic display is ideal when you want to:

Build brand awareness across a wide but targeted audience

Retarget site visitors who didn’t convert the first time

Launch new products or services to highly segmented audiences

Scale reach efficiently without sacrificing targeting quality

Scale reach efficiently without sacrificing targeting quality

Complement other digital marketing efforts like paid search and social

Why Choose Fungi Marketing for Programmatic Display?

We combine the science of targeting with the art of creative development to deliver programmatic campaigns that actually move the needle. Our team actively manages your campaigns, optimizes in real time, and works alongside you to turn impressions into action.

You’ll get:

Data-driven strategies tailored to your audience and goals

High-quality creative that performs across placements

Transparent reporting with clear insights and next steps

Proactive campaign management focused on results

Ready to Scale Smarter?

Let’s build a programmatic strategy that puts your brand exactly where it needs to be, when it matters most.