Programmatic Display Advertising
Smarter display ads that actually perform. Target the right audience, in the right place, at the right time
We build programmatic campaigns that drive brand awareness, retarget engaged users, and deliver measurable results across top websites and platforms.
Why brands choose Fungi for Programmatic Display:
- Audience-first strategies across premium networks
- Creative that drives awareness, engagement, and conversions
- Real-time optimization for better campaign performance
- Transparent reporting and full-funnel insights
Trusted By Top Local and Global Brands
Industries We’ve Helped with Display Ads
SaaS and Tech
Awareness campaigns and pipeline growth
Healthcare
Patient acquisition and community outreach
Consumer Goods
Brand building and lead nurturing
Professional Services
Product launches and brand loyalty
Omni-Channel Campaign for GSP
Challenge
GSP needed to create an omni-channel advertising strategy to engage a diverse, regional audience across multiple touchpoints, including digital display, video, and social.
Strategy
We developed a comprehensive demand generation program combining programmatic display, retargeting, and social ads. Each channel was designed to reinforce key messaging and move prospects through the funnel.
We segmented audiences by demographic and behavioral data and customized creative for each channel to maintain a cohesive but tailored user experience.
Results
- Significant lift in brand recall and engagement rates
- Increased lead generation through multi-touch attribution
- Higher conversion rates compared to prior isolated channel campaigns
- $5 cost per patient visit (15X ROI)
What is Programmatic Display Advertising?
At Fungi Marketing, we treat programmatic as more than just a top-of-funnel tactic. Our campaigns are carefully structured to support brand awareness, retarget past visitors, and drive measurable conversions.
Our Approach to Programmatic Display
Audience-First Targeting
We start by building detailed audience profiles based on demographics, interests, behaviors, and purchase intent. This ensures your ads reach the people most likely to care.
Smart Creative Design
We craft display ads that grab attention without feeling intrusive. From animated banners to static placements, we align creative with your brand and campaign goals.
Multi-Platform Reach
We leverage multiple premium ad exchanges to get your ads seen across the web, including top-tier sites, mobile apps, and niche industry platforms.
Retargeting Strategies
We use programmatic retargeting to stay in front of users who have already interacted with your site or brand, nudging them closer to conversion.
Real-Time Optimization
We constantly monitor campaign data to adjust bids, placements, and creative based on what is delivering the best results. No set-it-and-forget-it here.
When to Use Programmatic Display
Programmatic display is ideal when you want to:
Build brand awareness across a wide but targeted audience
Retarget site visitors who didn’t convert the first time
Launch new products or services to highly segmented audiences
Scale reach efficiently without sacrificing targeting quality
Complement other digital marketing efforts like paid search and social
Why Choose Fungi Marketing for Programmatic Display?
We combine the science of targeting with the art of creative development to deliver programmatic campaigns that actually move the needle. Our team actively manages your campaigns, optimizes in real time, and works alongside you to turn impressions into action.
You’ll get:
Data-driven strategies tailored to your audience and goals
High-quality creative that performs across placements
Transparent reporting with clear insights and next steps
Proactive campaign management focused on results