Data Analytics
Turn marketing data into smarter decisions.
Clear reporting and actionable insights that drive growth
We help brands make sense of their data with reporting systems, performance analysis, and optimization strategies that lead to better marketing and business outcomes.
Why brands choose Fungi for Analytics:
- Customized dashboards and real-time reporting
- Deep dive performance reviews across digital channels
- Conversion tracking setup and optimization
- Actionable insights that inform smarter strategies
Trusted By Top Local and Global Brands
Industries We’ve Helped with analytics
Professional Services
Campaign tracking and lead attribution
Ecommerce and Retail
Sales funnel analysis and cart recovery
Nonprofits
Donation tracking and engagement scoring
SaaS and Tech
Full-funnel growth metrics and pipeline forecasting
NCEC Campaign Data Optimization
Challenge
North Carolina’s Electric Cooperatives all want to help members lower their energy bills during extreme weather months. Beyond awareness, they needed real data on member engagement, trust levels, and which content and channels were driving the best results.
Strategy
We designed an interactive virtual home experience and promoted it through a multi-channel campaign. Alongside the creative, we built a robust analytics layer:
- Heatmapped user behavior on the landing page to track clicks and scroll patterns
- A/B tested social media ad creatives for engagement and click-through rates
- Deployed pre- and post-campaign member surveys to measure shifts in trust and engagement levels
- Integrated reporting from programmatic, social, and video platforms into a unified analytics dashboard
Results
- 34.3 million ad impressions with an average of 12 exposures per member
- 2.72% click-through rate on social ads, exceeding benchmarks
- 31% engagement on the interactive page via video channels and 30% through display ads
- Clear, measurable increase in member trust based on post-campaign surveys
- Insights used to optimize future campaigns and refine phase 2 messaging
What is Marketing Analytics?
Marketing analytics is about understanding what is really happening across your marketing channels—from website traffic to lead generation to campaign performance. It connects the dots between your marketing investments and your business outcomes.
At Fungi Marketing, we build analytics systems that do more than report numbers. We help you measure what matters, diagnose bottlenecks, and spot new opportunities faster.
Our Approach to Analytics
Discovery and Goal Setting
We start by defining the KPIs that actually matter to your business goals, not just vanity metrics.
Tracking Setup and Validation
We set up tracking across web, email, ads, and CRM systems, ensuring accurate, comprehensive data collection.
Dashboard Development
We build clean, customizable dashboards that make performance data easy to understand and act on.
Regular Analysis and Insights
We review campaign and channel data regularly, translating it into actionable insights for marketing, sales, and leadership teams.
Optimization Recommendations
Based on performance data, we deliver clear, tactical next steps to improve ROI across your marketing ecosystem.
When to invest in Marketing Analytics
You need better analytics when:
You are flying blind without reliable data
You want to connect marketing performance to revenue
You are scaling and need real-time visibility into results
You are making important marketing budget decisions
Why Choose Fungi Marketing for Analytics?
We help you transform marketing data into better decisions, faster optimizations, and measurable growth. No fluff, no complicated spreadsheets—just clarity.
You’ll get:
Complete, reliable performance data across channels
Insights that help you improve marketing ROI
Custom dashboards tailored to your KPIs
Strategic recommendations based on real-world results
Let’s Make Your Data Work Harder
Ready to move from guesswork to growth? Let’s build an analytics system that gives you clarity and confidence.