Strategy Examples
Strategy Mini-Case Studies
ReviveMI Data-Centric Optimization
Challenge
Huge social media following (60K on Instagram alone) and were getting a lot of traffic to their website, but conversion rates were very poor.
Strategy
Assessed shopping behavior, most users were viewing products but not adding to cart. We also saw that users on their email list were 2-3X more likely to convert, but the only signup option was a simple box in the footer. Fungi implemented a popup email signup incentive for 10% off the first purchase and a welcome series. We then A/B tested elements on the product page to improve add to carts.
Results
Captured roughly 5,000 new users resulting in over $100,000 in first time user coupon redemptions, sent over 26,000 emails, netted an additional $37,000 in revenue from the automated email series, and contributed over $200,000 in supplemental revenue through one-off email blasts. Also saw a 23% improvement in cart-to-detail performance, and a 3% increase in buy-to-detail.
GSP Omni-Channel
Challenge
Get more patients and upsell / cross sell / retain them over time
Strategy
Implement a full-funnel omnichannel approach across paid search, display ads, social ads, and email marketing.
Results
Significant reductions in CPA, resulting in a significant increase in new patient volume, existing patient retention at an average $5 cost per patient visit (15x ROI).
Bellevue Avenue Full Service Solution Results in 3X Growth
Challenge
Double revenue in the first 3 months, while also providing the company more time to work on new product launches, courses, and partnerships with industry photographers/designers.
Strategy
Built out an annual communications calendar, developed content/collateral to promote upcoming launches. Followed by the implementation of 6 new automated customer nurture series (abandoned carts, upsells, newsletter pop-up and welcome drip, etc.), an aggressive social media advertising program, search engine optimization, Google product and search ads, new promotion strategy (adding bundles and increasing pricing to improve AOV), a new affiliate program for photographers and more!
Results
1 month post-launch revenue doubled, 2 months post-launch revenue tripled.
Testimonials
100+ brands transformed
100+ brands transformed
