Branding
Create a brand people recognize, trust, and remember.
Your brand is more than a logo. It’s your first impression and your lasting impact.
We help brands define who they are, how they look, and how they make people feel, with strategies and visuals that connect on a deeper level.
Why brands choose Fungi for Branding:
- Strategic brand positioning and messaging frameworks
- Logo design and visual identity systems that scale
- Voice and tone development to support every touchpoint
- Full brand rollout planning, from website to collateral
Trusted By Top Local and Global Brands
Industries We’ve Helped with branding
Professional Services
Positioning and messaging clarity
Education and Nonprofits
Mission-driven branding
Fitness and Wellness
Lifestyle-focused brand development
SaaS and Tech
Brand systems that scale with growth
CoLearnCo Brand Launch
Challenge
CoLearnCo, an innovative online learning platform, needed a complete brand identity and digital presence from scratch. With major PR interviews scheduled and a large contact list ready for outreach, they needed a brand, website, and CRM system ready to engage new families and instructors.
Strategy
We led CoLearnCo through a full brand discovery process, exploring visual styles, color palettes, typography, and iconography that would reflect the platform’s playful yet professional spirit. We mapped the user journey to inform both branding decisions and website functionality, ensuring a seamless experience for students, parents, and instructors.
Alongside brand development, we configured a custom HubSpot CRM, created branded email templates, imported their contact database, and trained their team for a smooth program launch.
Results
- Designed a modular hexagonal logo symbolizing the connections between curriculum, students, and instructors
- Delivered a full brand guide with fonts, color systems, and usage standards
- Launched a new website designed to showcase the platform, educate parents / students / educators, and several callouts to sign up / generate leads
- Implemented a CRM and communications system complete with email templates, ready for ongoing marketing and enrollment growth
What is Branding?
Branding is how people experience and remember your business. It is the combination of visuals, messaging, and emotion that sets you apart from competitors and builds loyalty over time.
At Fungi Marketing, we believe great branding is about more than pretty graphics. It is about strategic decisions that align with your values, connect with your audience, and create consistency across every channel.
Our Approach to Branding
Brand Discovery and Strategy
We start with research into your audience, competitors, and core values. We help you define what you stand for and where you fit in the market.
Messaging and Voice Development
We craft messaging frameworks, voice guidelines, and brand narratives that create emotional connection and brand loyalty.
Visual Identity Design
We design logos, color palettes, typography systems, and brand elements that are flexible, scalable, and uniquely yours.
Brand Rollout Planning
We help you plan how and where your brand will show up, from your website to your sales materials to social media templates.
Ongoing Brand Support
Branding is not a one-time event. We provide ongoing support for brand consistency as you grow and evolve.
When to invest in BRANDING
You need branding help if:
Your brand feels outdated or inconsistent across platforms
You are launching a new company, service, or product
Customers have a hard time understanding what you do
You want to increase loyalty, recognition, and perceived value
You need a stronger emotional connection with your audience
Why Choose Fungi Marketing BRANDING?
We balance strategy and creativity to build brands that people remember and trust. Our work does not just look good. It connects, resonates, and drives results across every channel.
You’ll get:
A clear, strategic foundation that grows with your business
Visual and messaging assets that work everywhere you show up
A collaborative process grounded in your goals and audience insights
A brand you are proud to stand behind
Let’s Build a Brand People Believe In
Whether you are refreshing your brand or starting from scratch, we will help you create something that feels true, looks great, and makes a lasting impact.