Demand Generation
Build interest. Drive action. Fuel your growth.
Campaigns that spark real demand across every stage of the buyer journey
We design and execute demand generation strategies that go beyond impressions to drive awareness, engagement, and pipeline growth across digital channels.
Why brands choose Fungi for Demand Generation:
- Campaign strategies tied to clear audience journeys
- DPaid media execution across search, social, and programmatic
- Landing page design and optimization for lead generation
- Testing and analytics to drive ongoing campaign improvements
Trusted By Top Local and Global Brands
Industries We’ve Helped with Demand Generation
Technology and SaaS
Pipeline growth and lead nurturing
Healthcare and Wellness
Patient acquisition and service promotion
Professional Services
B2B lead generation campaigns
Energy and Utilities
Consumer education and trust-building campaigns
SaaS Client Google Ads Demand Generation Campaign
Challenge
A leading SaaS client had an excellent internal lead nurturing process, but they were struggling to generate enough leads to feed it. Previous paid search campaigns were underperforming, resulting in cost per acquisition (CPA) exceeding $600 and an inconsistent pipeline.
Strategy
We launched a full-scale Google Ads Demand Generation program focused on attracting high-intent prospects and optimizing conversion pathways. Key initiatives included:
- Ad Creative Optimization with compelling static, carousel, and video formats
- A/B testing landing pages to improve conversion rates
- Targeting lookalike audiences, in-market segments, and intent-based user profiles
- Leveraging Google’s AI-powered Smart Bidding to lower CPAs while maintaining lead quality
- Tracking full-funnel performance with precise attribution models
Results
- Reduced CPA from over $600 to approximately $250
- Delivered 324 marketing-qualified leads (MQLs) and 51 sales-qualified leads (SQLs)
- Created 40 sales opportunities, resulting in 19 closed/won deals
- Generated $185,588 in new annual recurring revenue (ARR)
- Increased ad engagement and landing page conversion performance through continuous testing
What is Demand Generation?
At Fungi Marketing, we don’t just generate demand—we structure it. From targeted paid ads to optimized landing pages and automated nurture sequences, we help brands build sustainable pipelines of qualified opportunities.
Our Approach to Demand Generation
Audience Research and Segmentation
We start by identifying key audience segments and building messaging that resonates at every stage of the buyer journey.
Campaign Planning and Execution
We design multi-channel campaigns that integrate paid search, social, display, and video advertising based on where and how your audience engages.
Landing Page and Offer Optimization
We build or refine landing pages, lead forms, and offers to maximize conversion rates and lead quality.
Continuous Testing and Learning
A/B testing, heatmapping, and engagement tracking help us refine messaging, creative, and targeting for better results over time.
Reporting and Insights
We deliver clear, actionable reporting that links campaign performance to pipeline growth and business outcomes.
When to invest in Demand Generation
Demand generation is critical when:
You are launching a new product, service, or initiative
You need to scale pipeline growth for sales teams
Brand awareness alone is not translating into leads or revenue
You want to nurture audiences toward conversion over time
You need measurable, scalable marketing results
Why Choose Fungi Marketing for Demand Generation?
We blend creativity, data, and digital execution to design demand generation campaigns that build your audience and drive real, scalable growth.
You’ll get:
Audience-first strategies tied to revenue goals
Campaigns that integrate paid media, content, and landing experiences
Testing and optimization frameworks that accelerate results
Strategic insights that connect marketing efforts to bottom-line impact
Let’s Start Generating Demand
Your next customers are out there. Let’s build a demand strategy that brings them to you.